Since being named Chanel’s ambassadress at its Fall 2016 show, 15 year old American singer, model, actress and dancer Willow Smith has been working closely with the brand’s Creative Director Karl Lagerfeld, joining an amazing squad of influential women such as Lily Rose Depp, Kristen Stewart, Keira Knightly and Gisele Bündchen.
Smith and Lagerfeld’s relationship has been steadily growing throughout the years. Willow had been wearing Chanel for public appearances since 2013 but the duo met each other in 2014 when Willow was photographed by Lagerfeld for V Magazine.
It comes as no surprise that Karl Lagerfeld chose her as ambassadress. Despite being so young the Society Management-signed model has recently shown to be a trendsetter within young women.
Although photos had been revealed in June, last night Chanel posted behind the scenes footage of the new eyewear ad on instagram (@chanel). The campaign features Willow Smith and is shot by Lagerfeld himself.
A video posted by CHANEL (@chanelofficial) on