Future has announced his first ever collaboration with a brand, and Reebok has gotten the honors. Future said in a statement:
“I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
He joins the likes of Kendrick Lamar and Swizz Beatz, who both have active collaborations with Reebok. It’s definitely going to be extremely interesting to see how this plays out.