Harry Jumonji for Supreme in 1996
Harry Jumonji for Supreme in 1996

New york-based streetwear retailer Supreme has released a video in conjunction with legendary skater Harry Jumonji to promote their Fall 2016 collection.

The video is filmed in NYC and it allows the viewers to understand what the brand was about when it started in 1994. Jumanji, who had previously been in Supreme adverts in the 90′s is the perfect character to embody the downtown culture that Supreme inspire their garments on.

With KRS-One’s “Sound of Da Police” as the soundtrack, this video has similar vibes to those of renowned french film “La Haine”, which deals with the disillusioned youth who live in the outskirts of Paris.

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