In probably the biggest news of the week, Kanye West and Adidas have announced a new partnership and a new brand: “adidas + KANYE WEST”. The announcement was made on Adidas’ Instagram seen below.
This is a perfect partnership between Kanye and Adidas, which started two years ago with the original YEEZY release. The new brand will focus on more Yeezy branded merchandise for men and women, along with adventuring into sportswear for more performance-based clothing. This is super exciting for everyone involved; the pairing of Kanye’s innovation with Adidas technology will create incredible merchandise for all of us to enjoy. We’ll keep you updated when there’s more information about the release dates.