Swedish retailer H&M has been renowned for continuously collaborating with different designers such as Alexander Wang, Versace and Balmain-to name a few. This time the Parisian brand Kenzo is the next one in line. A few looks from the collection have been shared so far but today a video of the BTS of the campaign was published.
The campaign is shot by award winning photographer Jean-Paul Goude and stars seven diverse celebrities and figureheads: Iman, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Chloe Sevigny, Suboi and Xiuhtezcatl Martinez.
The campaign will debut October 17, before the collection arrives in over 250 selected H&M stores worldwide, as well as online, on November 3. Take a look at the pictures at the top to see the already revealed looks from the collection and watch the video below to see snippets of other unpublished looks.