These past few days different Instagram influencers have been posting photos from Tokyo using the hashtag #forsuccessfulliving, this is due to the relaunching of Diesel’s 90′s campaign ‘For Successful Living 2.0′. The campaign is shot by American photographer Terry Richardson and directed by Nicola Formichetti, who is renowned for working with the brand.

Tokyo w @diesel #forsuccessfulliving #dieseljapan30

A photo posted by ♡ SITA ABELLAN ♡ (@sitabellan) on

#tokyo @diesel #dieseljapan30 @vitofernicola

A photo posted by Gilda Ambrosio (@gildaambrosio) on

The campaign was released this afternoon and consists of 50 colourful images, each one with positive advice for everyday life. As well as the images the brand is celebrating 30 years in Japan with a runway in Tokyo this afternoon, which will allow customers to purchase the items as soon as they see them through live streaming, you can watch it here.

Watch the campaign video found via DAZED below:

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