Puma is starting to be renowned for their collaborations with different artists such as Rihanna, Kylie Jenner and Solange. Yesterday, The Weeknd surprised his fans via Twitter with the exciting news of a partnership with the brand, which will consist of a PumaXO shoe as well as a clothing range.
— The Weeknd (@theweeknd) September 29, 2016
This was the official announcment from PUMA:
With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.
This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.
Check out The Weeknd’s latest video featuring Daft Punk below: