French brand Kenzo has launched a new perfume called Kenzo World and its ad is as exhilarating as something can be in such a short amount of time.
This is the first perfume Kenzo has launched since the brand’s new Creative Directors- Carol Lim and Humberto Leon- took over in 2011 and it was definitely worth the wait.
In a 3 minutes long video, Spike Jonze managed to capture the soul behind the fragrance. The director succeeded in presenting the beautiful actress and dancer Margaret Qualley as an incredibly invigorating super-woman. The video is choreographed by Ryan Heffington, who also helped with Sia’s Chandelier video.
Kenzo’s new perfume costs €56 and is available online. We recommend you watch the video with sound and in case you are curious, the song is by Sam Spiegel.