According to recent Mintel reports, sustainable fashion is becoming a trend within consumers, which is amazing because it is changing the way in which different retailers produce their clothes. Earlier this week, it was announced that the leader of Fast-Fashion Zara had launched a sustainable collection called #JoinLife which, according to its website, “embraces a woman who looks into a more sustainable future.”.
The collection is available at Zara’s usual prices and the garments follow the trends that the brand is renowned for. However, they are fabricated with recyclable and organic materials through environmentaly friendly techniques.
Fast-fashion is the biggest current threat of the industry. It is not only destroying the environment and affecting thousands of families victims of sweat-shops but is also affecting the quality of the garments that are being sold to us every day.
You can purchase the collection now here.